May 20, 2003
Bush Committed to "Road Map" For Mideast Peace, Despite Problems "Backing Out of The Driveway"
Rejects "Process," "Plan" "Schedule of Interim Goals," "Itinerary," "Agenda" As Metaphors For "Diplomatic Initiative"
President Bush today declared that he was dedicated to the "road map" as the phrase he will use to connote his otherwise undescribed plan for acheiving peace in the Middle East.
"We talked about a plan," said Bush, "and some other words. But 'Road Map' is much better, because it sounds like we know where we have to go and how to get to it."
Bush added that the stream of rhetorical metaphors which come from the phrase "road map" make it all the more enticing as an emblematic phrase: "We can say 'it's a bumpy road,' we've come upon an 'obstacle' on the road to peace, we're making an 'unscheduled U-turn' on the way to peace, 'there's a signpost up ahead,' that kind of thing. It always sounds like we're making progress -- 'coming a few clicks closer to peace' -- no matter what happens. It doesn't even matter whether we get these guys to meet, or talk, or agree upon anything. We've got a road map. They can follow the route we've charted or they can drive right off the road, but at least we can claim we've shown them the way."
Posted by Tom Burka at 11:33 AM