Bernard Kerik and Tom Ridge are joining ex-FEMA head Michael Brown to form what they say will be the "ultimate" disaster firm in the United States, if not the world.

Tom Ridge was the first head of the Department of Homeland Security. Kerik was never the head of the Department but he was once nominated for the position.

"I almost was the head," said Kerik. "Almost is pretty good."

Kerik added, "Should a disaster force a client out of public office, I can help them to transition to a cushy partnership, consultancy, or patronage job in the private sector."

The firm will be called Brown, Kerik and Ridge Disaster Planning, Inc., and their motto is "We plan disasters -- so you don't have to." The three partners incorporated, they said, to limit their liability.

Brown has already said that he can advise clients to avoid some of the mistakes "some people" made in New Orleans. Said Brown, "The first thing I tell clients is, in the event of a disaster, erase all of the emails. That is key."

Kerik agrees. "Never write anything down. You can always deny a conversation."

Ridge said that he had plenty of useful advice to offer clients involved with disasters. As an example, Ridge said that a disaster gives homeowners and renters alike the opportunity to rethink their wallpaper and window treatments. "I can help with the colors," he added.